Ina Paarman has been in the business for half a century and has been a competitive author in a genre that offers in abundance so you need to stand out and find your niche. She did all that and with her latest cookbook brings it all together. She shares some of the secrets of her success with DIANE DE BEER:

Success comes with consistency, says Ina Paarman who has established her reputation with just that. “You have to send out the same message all the time,” she says. Together with that you have to give practical culinary information and recipes backed by good, top quality, products.
Her food philosophy which probably grew through the years was that you have to be able to fend for yourself in the kitchen. “It is an essential life skill and the best way to stay healthy,” she advises.
And with a fast ageing population, this is her mantra, one that has never changed through the years. Instead it has grown stronger.
For those who have watched and heard stories through the years, teaching is her calling. “I love sharing knowledge. Information about skills and technique for example. I believe in removing the fear of food and at the same time the importance of understanding the essence of good nutrition.”


Fresh Pea Soup with Spinach Fish Cakes with Tartar Sauce
In the beginning and in her younger days, she was scared of famous dishes.; “I felt intimidated,” she confesses. But with some experience she learnt that it is best to be your own trendsetter and at the same time to pay attention to your customers. You have to understand and get to know their needs.
In her line of work, she was dealing with real people with families and friends to feed who love good food, food that men and children will enjoy. That’s quite a big ask, but because she was one of these women herself, she knew how to make it work.
In today’s world, less meat is the way to go if you take international trends into account and then you have to understand that everyone is battling with time. When it comes to preparing meals for a family, you are often dealing with people who have many different priorities and time is of the essence.
Branding in today’s world is huge and this is what Paarman understood from the earliest days. “The brand is part of who we are and what we as a family have always been intimately involved with.”


Venison Pie with Phyllo Roses
“Our lives are what we do every day. We do not have a heavy social life, and if we travel it always involves gathering ideas and knowledge. A good business is an extremely demanding taskmaster. But I won’t have it any other way.”
And it shows. Ina Paarman’s name has always been synonymous with quality and in the over-supplied world of cookbooks, you can’t afford not to get it right. There are just too many options and worldwide it has become BIG BUSINESS. Just watch the latest season of Masterchef and see what is happening in the food world. The quality of those young chefs is astounding.
Everyone who manages in a kitchen at some stage might think they have the knowledge for their own cookbook journey. Think carefully, as the specialist explains. “They must realise that success takes time and dedication. Just as you would give total dedication to raising a child, a business, to grow, demands time, attention and continuous re-investment of money.”
We should all know that nothing comes easily. Success has always meant hard work together with the luxury of talent which has been honed.
Talking to her about social media, she is still dubious about the benefits at all times. And that is probably most people’s feeling about this area of our lives which in many cases has become quite monstrous.
Even when we do understand how it has given many of us the ability to do what we do. “Social media is a great way to communicate directly with your customers,” she explains. “But you have to do it in an honest and credible way.” Again that sounds like experience talking. Everyone has had to find their own way.
Through the many decades, staying relevant has probably been her best tool. “Listening, listening and listening and then acting on what you observe,” is her solution.
In conclusion she celebrates the latest cookbook. “It has given us all a lot of pleasure she says. I worked with a talented team and photographer Nicky Hoyle. We took time doing the book (over a year) and worked with the seasons. Our garden was great inspiration and the team are the best in town!

“Beside we enjoyed some delicious meals and had exciting moments of creative stimulation and sharing ideas.”
She recommends the book as all the recipes are thorougly tested and will always work. How can that not work for those of us in our own kitchens? It’s exactly what you want.
She also includes that all the recipes are based on our South African culture with the availaibility of products extremely important. That and our style of eating.Homecooks will feel comfortable with the recipes, she adds. The print is large enough, the ingredients familiar and as a bonus, beautiful photographs. Finally, she says, “I felt the need to share a bit about my background to ‘set the scene’ for each chapter.”
Chicken and Olive Bake with Pitted Dates.
And if you need more encouragement.:
The book’s title, INA PAARMAN: MY FAVOURITE RECIPES, should seal the deal.
Their online shop has closed but the book is available from their factory shop in Diep Rivier, Cape Town or at certain Checkers and Exclusive Books brances.
Here is her favourite recipe in the book:

Ouma’s Karoo Lamb Pie:
This traditional recipe from my mother Nellie Jooste should be preserved for future generations. The aromatic pie always looks impressive and tastes and smells delicious. It can be prepared in advance and frozen with the uncooked pastry cover.
Main Dish: Sauce Condiments:
2 kg lamb on the bone (shoulder or knuckles) 1 t (5ml) ground coriander
Or a mixture of the two cut into 4cm pieces 2 cloves garlic, crushed
Ina Paarman’s Meat Spice 2,5ml Ina Paarman Chilli and Garlic
2 cups (500ml) water seasoning
2 times 25g Ina Paarman Liquid Beef Stock 2 t(10 ml) mustard powder
1 onion, chopped 2 t (10 ml) sugar
2 bay leaves and 5 cloves 4 T (60 ml balsamic vinegar
Sour cream pastry if you have the book, or 2 T (30ml) cornflour or potato flour
Bought all-butter puff pastry mixed with a little cold water
Egg Wash: Half an onion studded with 7 cloves
1 egg, a pinch of sugar and a pinch of salt
Makes 1 to 2 pies.
METHOD
Adjust the oven rack to one slot below the middle position and preheat the oven to 160 degrees C
Season the lamb with Meat Spice. Place the water, the beef stock, onion, bay leaves and cloves into a large heavy-based cast iron pot with a lid. Add the seasoned lamb and cook the meat in the oven until completely tender and starting to fall off the bone (approx. 2 and a half hours).
Spoon the meat out with a slotted spoon and let it cool a little. Remove the bones, excess fat, gristle and bay leaves, then flake the meat.
Fill up the stock remaining in the saucepan with water – you should have approx. one and a half cups. To that, add all the sauce condiment ingredients. Thicken it with cornflour or potato flour blended into a little water. Add the flaked meat and taste for seasoning.
Dish the meat mixture into a heat-resistant pie dish of approx. 25 cm. Position the spiked onion half in the centre to prevent the pastry from sagging. Leave to cool down. Ideal to refrigerate overnight.
Cover the pie with pastry. Put an extra pastry strip on the rim of the pie dish, then cover the pie with pastry. Scallop the edges. Glaze with egg wash ingredients beaten together. Turn the temperature up to 190 deg C. Bake for 45 minutes until golden brown. Cover with foil, shiny side up, for the final 15 minutes to prevent overbrowning of the pastry.WINE CHOICES: A wooded Chardonnay or Shiraz will complement the butteriness of the pastry.















































































































